Ryan Patchin www.ryanjaypatchin.com
Copy Editor (contractor), Target Corp. May 2022 – current, MPLS, MN
● Write and edit product and legal copy for Target’s legacy weekly ad, owning the toys, kitchen, floor care and sporting goods categories.
● Collaborate with art directors and production design team to simultaneously produce four ad-books through five stages of editing.
● Design and edit copy for Target’s iconic Holiday Kids’ Catalog.
● Create and edit on-brand B2C communications delivered via email/push notification.
Copywriter (contractor), Josten’s Mar 2022 – Apr 2022, MPLS, MN
● Created marketing materials that spoke to Josten’s split client base (B2C and B2B).
● Designed materials for print/interactive resources, supporting the launch of new assets.
● Collaborated with the in-house design team to redesign promotional materials and update digital marketing assets.
Copywriter (contractor), Bluestem Brands Jun 2021 ‐ Sept 2021, MPLS, MN
● Wrote and edited B2C marketing copy and price points for Fingerhut’s 2021 holiday catalog, specifically owning the electronics, footwear, women’s clothing, home goods and toys categories.
Managing Editor, Lavender Magazine Jun 2020 ‐ Jun 2021, MPLS, MN
● Managed a writing staff of 15+ writers, and sourced new writers as needed.
● Provided conceptual-level direction and paired appropriate/accompanying editorial and advertising materials for each issue of Lavender.
● Edited and proofed all editorial content for each issue of Lavender. Likewise for Lavender Media's online content.
● Wrote three to six features/columns for each issue.
● Maintained the editorial budget for each issue.
● Provided and edited photos for Lavender's cover story and columns/feature stories.
● Collaborated with the Lavender Media sales team and art direction team to provide a uniform publication that served Lavender's readers and advertisers.
● Wrote scripts for Lavender Media's daily news broadcast.
● Made myself available for media inquiries or external requests for collaboration.
Content Writer (contractor), Wilson Tool International, Inc. May 2019 ‐ May 2020, White Bear Lake, MN
● Created SEO focused launch materials and collaborated on the concept and execution of Wilson Tool’s first e-commerce website.
● Curated Wilson Tool’s social media accounts.
● Crafted technical articles for external trade publications.
● Wrote content for internal communications.
Copywriter (contractor), DecoPac, Inc. Mar 2019 ‐ May 2019, Anoka, MN
● Designed SEO rich B2C copy for over 20,000 products, launching Cakes.com.
● Wrote and edited copy for B2B site, DecoPac.com and Decopac’s Amazon.com site.
Writer/ Editor, Metropolitan State University Nov 2016 ‐ Dec 2018, St. Paul, MN
● Wrote and edited feature articles and columns for print and digital assets throughout the university system (website, blog, newspaper, magazine).
● Provided photography for various university assets, in addition to photo editing.
EDUCATION:
● Bachelor of Arts, Creative Writing - Metropolitan State University ‐ Saint Paul, MN
● Cinema Production Certificate - Minneapolis College ‐ Minneapolis, MN